Three projects with measurable outcomes: sales growth, market share and forecast accuracy. No "we raised awareness" — only what can be checked.
Bringing the brand back to the media field after a six-month pause: TV, Digital TV and frequency-managed retargeting.
Forecasting sales with no historical data: a model from target sales to media mix, 4% accuracy.
A digital launch from scratch: model coefficients refined mid-campaign, sales doubled.