Business Intelligence & Research
Data analytics, data interpretation,
visualization and reporting
visualization and reporting
We help our customers easily navigate the digital transformation journey, navigate the data marketplace, understand the toolset and clearly understand the benchmarks for their category of business.
We review in detail the results of past brand activities and form the most effective approach to new tasks.
We review in detail the results of past brand activities and form the most effective approach to new tasks.
R&D
Our in-house Research Department will help you target your target audience more accurately
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Target audience analysis
- Who is the audience
- Media consumption
- Finding niches, new segments and insights (cluster and semantic audience research, see how the audience writes about our products in the infofield)
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Analysis of competitors' advertising strategies
- Determine the role of each channel in the competitors' overall media strategy: calculate advertising spend in media, determine SOV and SOM. Determination of competitors' expenses within each channel, e.g. in digital: for OVOs, banners, context, special projects, Influencers, etc.
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Social Listening- Part of competitor monitoring
- Separate research product: dynamic discussion analysis
- Main assistants: Brand Analytics, Youscan
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Brand Lift and BHT researchMeasuring the effectiveness of advertising
The most interesting and complex projects, some of which have been carried out regularly for several years.
Complete management from developing a questionnaire to submitting a report in ppt and writing strategic recommendations. Totally customized research projects, shaped for a variety of client needs
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Market ResearchAnalysis of markets and categories -
Determining the effectiveness of advertising channelsWork with sales data, Wordstat, Metrics ZPL
Dashboard
a tool that not only visualizes, but also analyzes critical indicators from data collection and summarization
For the convenience of our clients we create functional interactive dashboards.
They help in ONLINE mode to strictly monitor the entry and effectiveness of the advertising campaign in a moment of time:
- automated reporting
- benchmark monitoring
- chatbots for quick access
Dashboards are a state-of-the-art tool to enable fast business decisions.
Processes and visualizes all types of data
They help in ONLINE mode to strictly monitor the entry and effectiveness of the advertising campaign in a moment of time:
- automated reporting
- benchmark monitoring
- chatbots for quick access
Dashboards are a state-of-the-art tool to enable fast business decisions.
Processes and visualizes all types of data
We help make big data easy to understand, make decision making easier and, as a result, help make business profitable.
We help business leaders make connections between processes and make the right decisions.
With dashboards, you can collect data in one place, process it, combine it, and present it in a clear and visual way.
We help business leaders make connections between processes and make the right decisions.
With dashboards, you can collect data in one place, process it, combine it, and present it in a clear and visual way.
Stages of implementing the Dashboard solution
A few steps,
leading to time savings
leading to time savings
- 1. Identifying needsIdentify your needs and the data available for analysis
- 4. Creating the interfacePresent data and indicators in the form of dashboards and graphs inside. Set up the necessary integrations for proper operation
- 2. Developing a modelBuilding the logic of data analysis
- 5. AccessDifferentiate access rights for different categories of users
- 3. Adapting accounting systemsPreparing the company's accounting systems for the implementation of business analytics
- 6. RefiningDifferentiate access rights for different categories of users
Examples of reports on the results of the advertising campaign in the digital channel
Contact us
We are always happy to communicate
tel.: +7(499) 112-3163
